We would like to state emphatically that any form of corporate or independent crisis poses a significant threat to operations that can in turn have negative consequences if not handled properly.
In corporate crisis management, the threat is the potential damage a crisis can inflict on an organization, its stakeholders, and even an entire industry. Such crisis can create three related threats: (1) public safety, (2) financial loss, and (3) reputation loss.
As Dilenschneider (2000) noted in The Corporate Communications Bible, “…all crises threaten to tarnish an organization’s reputation.”
A crisis reflects poorly on an organization and may damage a reputation to some degree. Clearly these three threats are interrelated, as a threat to public safety may lead to fatal injuries or deaths which will result in financial and reputation loss while reputations have a financial impact on organizations.
Highlighting these critical factors, we state categorically that the company operational blueprint and strategy has not failed. The rationale behind the present day reality is due to financial anxiety further intensified by the festive season, which is why attending to the needs of clients is being carried out in midsize batches till everyone is cleared. Standards will not be compromised for any reason.
Stakeholders, partners, marketers, staff, family and friends – everyone needs to get something out and deservedly so.
Obviously, accuracy is important anytime the company communicates information with the public, more so, bearing in mind how this information might affect them. Thus, oftentimes, because of the time pressure in situations like this, there is always a risk of inaccurate and defamatory information making the rounds.
To this end, it is noteworthy to state that a selective composition of meticulous industry experts made up of – public relations, legal, security, operations, finance, and human resource personnel are all currently working overtime to fast-track processes that work primarily in the interest and guarantees the value expectation from clients.
Compliments of the season.